Mickey Marentes & Annie Dawson-Laforest





Born to a mother from Jalostotitlán, Jalisco and a father from Yurécuaro, Michoacán, two municipalities listed on the classified denomination territory, it was only natural that love and passion for tequila would flow through my veins.


Working as a chief of operations for an international marketing research firm allowed me to travel the country extensively before settling in Guadalajara.


It was there, in the pearl of the Occident, that I could finally engage full time in my passion, which prompts me to say that since then, I have never “worked” another day in my life. 


I noticed a need for a tour that felt more personal and authentic (and less touristic!); a tour that I would like to go on myself if I were a visitor in this land.


It was in 2008-2009 that the Tequila Tour by Mickey Marentes started taking form, attending seminars and classes, and in 2010 that I started test-driving the tour with friends and relatives.  July 2010 marks the official beginning of operations.  Since then, the tour has been gaining impulse through the years. 


My philosophy is simple and has always been the same:


I love Mexico, its history and traditions and its rich culture and I wish to share that with you.  I have gone to Tequila a thousand times, but for you it’s a first – therefore my goal is for you to experience it in the best way possible and make it a memorable journey.


Throughout the years, what I am most proud of is to have created a team with of collaborators who not only share their passion for the tequila culture, the traditions, folklore and everything that defines us as Mexicans. Most importantly, they have the highest standards of client service. 


I am thankful for the help provisioned by those in the industry, many of whom became close friends with the passage of time and for their openness to teach and share and their craftsmanship, allowing me to pass it on to you!


-Mickey Marentes





Tradition, culture, passion; hard work and love for Mexico since three generations.

On the picture my grandfather, my father and my uncle Elias.


I am a certified Tequila Expert and also I am passionate about using tequila as a medium to teach people about Mexico´s  culture, traditions and history!

I am a certified Tequila Expert and also I am passionate about using tequila as a medium to teach people about Mexico´s culture, traditions and history!
Mickey Marentes